Tender Co

Based in England, Tender Co. makes each garment with a story to tell. The brand remains true to its roots in antique workwear, taking great care in each step of production. Jeans are crafted in a process unique to the label––they are cut from unsanforized Japanese selvage denim and dip-dyed by hand in indigo, giving each pair a remarkable richness and depth of color. Other Tender Co. garments and accessories are built with the same rigorous attention to detail, from hand-cast solid brass hardware to leather tanned for over a year on the Coly River. Using all natural materials, items are often intentionally left unfinished exposing unique imperfections which lend character.


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