Fjällräven

Fjall Raven (Swedish for arctic fox) was founded in 1950 by Åke Nordin. Åkes products and fabrics quickly became coveted among climbers and outdoorsmen. One of those climbers was Hasse Hellström, one of Sweden’s foremost experts on Greenland and a member of the glacier researcher group, Friluftsfrämjande. Åkes and Hellström set out on an expedition to Greenland in 1966. The group asked Åke if he could provide them with some tents and backpacks. Needless to say he did. The expedition resulted in the launch of the Greenland Jacket, or as Åke wrote in the 1968 product catalogue, “The perfect jacket for hikers and climbers. Used by Hasse Hellström, the well-known Alpine climber and Greenland expert “. After a few adjustments of the tent fabric, the waxed fabric was called G-1000. (G- for Greenland.) Today it has evolved into a comfortable, durable, functional material with unusually high breathability. G-1000 is now a standard in most of our jackets and trousers.

Context Expert Tip: What makes G-1000 unique is that you can adapt the garment to the current weather conditions. If the weather is expected to take a turn for the worse, simply heat more Greenland Wax into exposed areas using an iron or hairdryer. This will make the G-1000 fabric almost waterproof and windproof.

If the weather is gorgeous, you can wash the wax out of your garment using a normal washing machine. With a thin layer of wax, G-1000 is cool, comfortable and offers maximum breathability. You are welcome to visit shops that carry our G-1000 range. (Although we do request that you leave your iron at home).