The LVC collection is dedicated to showcasing what made Levis what they are today- the creators of the most popular garment in the world, blue jeans. In 1978, indigo was a petroleum-based product in short supply so Cone Mills added sulfur to extend the dye of the jean. This resulted in a brighter blue
that faded quicker with washing and wearing.
The innovations of the 1960s 501® Jeans, such as the back pockets with bar tacks rather than rivets, are still present in the 1978 501® Jeans, but
the late 70s model is a slimmer fitting jean than its predecessors with a lower rise and more tapered leg. It features a small “e” on the Red Tab for
the first time, making all pre-1971 501® Jeans with capital LEVI’S® on the tab collectibles.
100% Cotton Cone Mills 1970s Red Selvage Denim
Two Horse Leather-Like Patch
Bartacked Back Pockets
Twin Needle Arcurate
Double Sided Small E Red Tab
Fabric Milled and Garment Cut & Sewn in the USA
Context Expert Tip:
The LVC 1978 501 is Unsanforized and will shrink one inch in the waist and 1.5 inches in length with a hot soak and air dry. If you intend to soak them before wear, we advise you to size up one size. We encourage you to call or email with questions about fit, fabric, shrink, or stretch. Surefire Denim Fit Move:
Take your favorite fitting pair of jeans and measure them, then compare those numbers to the ones on the measurement chart. Order the size that measures an inch smaller at the waist than your jeans to account for stretch.