Founded in 2009 by William Kroll, Tender has its roots in antique workwear and machinery, especially from the Great British Steam Age. Tender takes pride in its research, design, manufacture, and wear.
William spends a great amount of time hand-selecting and sourcing natural fabrics and dyes. All Tender garments are produced in the UK using heritage-inspired construction techniques.
William hopes that all Tender owners "will live in their clothes, wearing them hard, but respecting their provenance and the stories they have to tell."