Faherty Brand launched earlier this year by twin brothers, Alex & Mike Faherty. The brothers grew up surfing in New Jersey, and Mike went on to a career as a designer for RRL. His time time there taught him the hallmarks of style and methods of production necessary for he and Alex to pursue their lifelong dream of creating the highest quality casual clothing. Faherty Brand is made from premium materials, both ethically sourced and environmentally sound, with a focus on unwavering craftsmanship, specifically made for life’s great moments at the beach and all the times you wish you were there.
The Belmar is double faced with feather-weight chambray and lined in a soft sun-faded plaid. Inspired by old vintage workwear flannels, this durable, cozy shirt (or shirt jacket if you prefer) is perfect for a post surf, breezy afternoon. A fall essential.