Outerknown explores the relationship between function, style and sustainability. Acclaimed menswear designer John Moore has partnered with Kelly Slater, eleven-time World Surf League champion to create a contemporary menswear brand imagined through a surfer’s lens that would smash the formula. That would lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way. “We’re surfers who grew up with surf brands, but we grew out of logos. And we want to wear clothing that’s made better, fits better and looks better." - Kelly Slater

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