Shockoe Denim was founded in October 2012 by Anthony and Pierre Lupesco, with the vision of bringing old-world luxury tailoring and craft to the men’s denim market. A small atelier was established in Richmond, VA, and has quickly grown to a full production workshop and retail store in the historic Shockoe Bottom neighborhood of Richmond. All of Shockoe Denim’s jeans are made by hand in a Richmond based workshop by a team of artisan craftsmen and skilled laborers.

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